The roofing insulation on most of the houses and townhomes isn’t anywhere near perfect and Marcus Hiles sees this fact as the main culprit for higher electrical bills during summer months. Poor roofing insulation heats up attics and air ducts thus raising the temperature in the house or in the apartment. A simple trick which can be done by installing highly reflective radiant barrier roof panels can reduce the temperature in your attic up to 30 degrees thus reducing the need for the air conditioner to work. More on this can be found on: http://finance.yahoo.com/news/marcus-hiles-tricks-cut-energy-054725888.html